{"id":173,"date":"2019-01-22T20:05:14","date_gmt":"2019-01-22T20:05:14","guid":{"rendered":"https:\/\/jinheebae.com\/blog\/?p=173"},"modified":"2019-05-23T05:09:54","modified_gmt":"2019-05-23T05:09:54","slug":"multi-touch-attribution-model","status":"publish","type":"post","link":"https:\/\/jinheebae.com\/blog\/2019\/01\/22\/multi-touch-attribution-model\/","title":{"rendered":"Multi-Touch Attribution Model"},"content":{"rendered":"\n<p> The goal of this model is that to accurately assign revenue credit for a sale &#8211; channels, campaigns, keywords, and touchpoints that contributed to the sale and to learn where to invest in the future to acquire new customers. <br><br>\nThere are many different kinds of models &#8211; Linear, Time decay, U-Shaped, W-Shaped, Full path, Custom. Marketing automation software usually have built-in rules, but it would be most effective with well defined custom models.<br><br> So what should we do? <\/p>\n\n\t\t\n\t\t<ul>\n\t\t<li> Get consensus cross functionally \n\t\t<li> Define what should be measured, how various attribution models would impact the result\n\t\t<li> Evaluate existing historical data to develop attribution plan.\n\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The goal of this model is that to accurately assign revenue credit for a sale &#8211; channels, campaigns, keywords, and &hellip; <a class=\"more-link\" href=\"https:\/\/jinheebae.com\/blog\/2019\/01\/22\/multi-touch-attribution-model\/\">More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,8],"tags":[],"class_list":["post-173","post","type-post","status-publish","format-standard","hentry","category-data","category-marketing",""],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jinheebae.com\/blog\/wp-json\/wp\/v2\/posts\/173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jinheebae.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jinheebae.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jinheebae.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jinheebae.com\/blog\/wp-json\/wp\/v2\/comments?post=173"}],"version-history":[{"count":2,"href":"https:\/\/jinheebae.com\/blog\/wp-json\/wp\/v2\/posts\/173\/revisions"}],"predecessor-version":[{"id":175,"href":"https:\/\/jinheebae.com\/blog\/wp-json\/wp\/v2\/posts\/173\/revisions\/175"}],"wp:attachment":[{"href":"https:\/\/jinheebae.com\/blog\/wp-json\/wp\/v2\/media?parent=173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jinheebae.com\/blog\/wp-json\/wp\/v2\/categories?post=173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jinheebae.com\/blog\/wp-json\/wp\/v2\/tags?post=173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}